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Action verbs, and why a longer list will not help you

Every list of 200 power verbs makes the same mistake. The verb was never the problem; the missing object of the sentence was.

6 min read

Search for resume action verbs and you get lists of two hundred, sorted into categories, with spearheaded and orchestrated near the top. People dutifully swap their verbs and the resume reads exactly as weak as before, in a slightly more theatrical register.

Here is why. Compare these two lines.

BeforeAfter the verb swap
Responsible for the company newsletterSpearheaded the company newsletter

Nothing was gained. A reader still does not know how many people received it, whether anybody opened it, or what it was for. The sentence was not short of energy. It was short of facts.

A strong verb attached to nothing is just a louder way of saying nothing.

What a verb is actually for

The verb's job is to say what kind of contribution you made, and there are only about six kinds. Once you know which one a line is about, the right verb is usually obvious and almost always plain.

The contributionVerbs that say itWhen to use it
You made something that did not existBuilt, wrote, designed, launched, set upA new system, process, document or product
You improved something that didRebuilt, cut, raised, simplified, automatedThe most valuable kind, because it comes with a number
You ran something ongoingRan, managed, owned, maintainedOnly with scope attached: how big, how many
You led peopleLed, hired, trained, mentoredSay how many, and whether they reported to you
You worked out what was wrongFound, diagnosed, traced, investigatedStrong for analysts and engineers; pair with what happened next
You convinced somebodyPersuaded, negotiated, pitched, wonNeeds the outcome or it reads as an anecdote

The verbs worth avoiding

  • Responsible for and duties included. These describe a job description rather than a person. They are the most common opening words on a weak resume.
  • Helped, assisted, supported, contributed to. Honest, and they give away your contribution for free. If you did part of a thing, name the part you did.
  • Spearheaded, orchestrated, championed, evangelised. These are the ones the lists push and they read as inflated to anybody who hires regularly. Save them for when they are literally true.
  • Utilised. Used. It is used.

There is one more category worth naming: verbs that quietly admit you did not finish. Worked on, involved in, participated in. A reader notices, and wonders.

The fix that actually works

Do not start with the verb. Start by answering three questions about the line, and the verb falls out of the answer.

  1. What did I actually do? Not what the team did. The part that was yours.
  2. What changed because of it? A number if you have one, a plain statement if you do not. How to find numbers when you think you have none.
  3. How big was it? Users, money, team size, volume, duration. Scale is what distinguishes two people with identical titles.

Then write the sentence. Here is the earlier line again, answered rather than redecorated.

Verb swappedQuestions answered
Spearheaded the company newsletterTook the company newsletter from 400 to 2,600 subscribers in a year, and it now drives about a tenth of demo requests

The verb in the good version is took, which appears on no list of power verbs anywhere. It works because of what follows it. This is also the reason an AI-written draft reads as an AI-written draft: it reaches for the impressive verb and has no facts to put after it, which a reader notices long before any software would.

A note on repetition

People worry about using the same verb twice. It matters far less than they think. A reader skimming for thirty seconds will not notice that two bullets both start with built, and will absolutely notice that neither says what was built. Fix the second problem first and the first one usually solves itself, because different work takes different verbs.

Questions people ask

What are the best action verbs for a resume?
The plain ones that match what you actually did: built, rebuilt, ran, led, found, cut, raised. The inflated ones the long lists push, like spearheaded and orchestrated, read as padding to anybody who hires regularly.
Should every bullet start with an action verb?
Most should, because it puts your contribution first. It is not a rule worth contorting a sentence for, and a bullet that reads naturally beats one bent to fit a formula.
Is it bad to repeat the same verb?
Much less than people fear. A reader notices a bullet that says nothing long before they notice two bullets starting the same way.
What should I use instead of responsible for?
Nothing. Delete it and say what you did. Responsible for the newsletter becomes the thing that happened to the newsletter while it was yours.

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